The beloved rapper and 'The Voice' coach launched a new fine jewelry line called Lovechild, in collaboration with Metal Alchemist and gamma. Snoop Dogg is a devout family man, but one thing he's learned is when to involve his family in his endeavors and when to keep them out.

The rap icon created the collection in collaboration with jewelry brand Metal Alchemist and gamma.: “I wanted to have a product I could share with the world that speaks to every element of who I am at this point in my life.

Snoop Dogg officially launched his jewelry collaboration, Lovechild, with Metal Alchemist and gamma. Wednesday night (Nov.13) with a glowing Los Angeles launch party. Ahead of the celebratory festivities,

Snoop Dogg is releasing a jewelry line and chose a name he hopes will combat all of the 'anger, negativity, and division' in the world.

Carolyn Rafaelian, renowned jewelry designer and founder of Metal Alchemist, has partnered with Snoop Dogg and Larry Jackson of gamma. to debut Snoop's new brand, Lovechild ( a bold new jewelry brand created to capture the power of love in wearable form,

Snoop Dogg is spreading the love, one chain at a time. Meet Lovechild, the rapper and entrepreneur’s debut jewelry line.

Snoop Dogg is taking his swagger to new heights with the launch of his fine jewelry brand, Lovechild. Teaming up with Carolyn Rafaelian

Snoop Dogg has launched a new jewellery line called Lovechild, created in collaboration with jewellery brand Metal Alchemist .

Hip-hop icon Snoop Dogg expands his brand Dec. 6 with “Lovechild,” a new jewelry collection available through Reeds Jewelers.