Target’s new winter worker is hot, mysterious & Santa-ish. Meet ‘Kris from Target’
Target’s new holiday ads introduce consumers to a mysteriously handsome team member from the North Pole who brings a dash of ...
Every winner from The Drum Awards for Agency Business 2024
Unlimited, Manifest, Born Social and Sunday Treat all received Agency of the Year accolades in their respective categories.
S’Auntie Claus is here: Chloe Bailey brings ‘Cool Aunt’ vibes to Carter’s holiday campaign
Known for her soulful voice and star power as one half of the musical duo Chloe x Halle, Bailey brings a dash of “cool aunt” ...
Why Krow Group CEO John Quarrey spends half the salary budget on creatives
In the creative versus tech battle that many agencies and brands are embroiled in, John Quarrey puts himself clearly in ...
Ad of the Day: Sister travels through a lifetime of memories in John Lewis Christmas film
It’s the third and final chapter of the retailer’s festive trilogy by Saatchi & Saatchi, soundtracked by the suitably ...
From apples to ads: how retailers can build successful retail media offerings
Retail media is experiencing a boom, says Anders Hjorth of EPAM Continuum. The shift to advertising can require a lot from ...
IPG, Unilever and Ogilvy dominate at The Drum Awards Festival 2024 Grand Finale
At the final show of The Drum Awards Festival 2024, we find out who took Holding Company of the Year, Network Agency of the Year, Advertiser of the Year and Independent Agency of the Year.