The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...

Why is "This is an Xbox" beneficial to console owners, then? Well, as Phil says, Microsoft Gaming clearly needs to tap into ...

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...

As any gamer who had consoles at the time will tell you, both Xbox and PlayStation owners definitely felt the difference when ...

Microsoft Gaming head Phil Spencer has chimed in once again on Xbox’s status as a video game platform.

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

Microsoft Gaming CEO Phil Spencer talked about the controversal price of Sony's new PS5 Pro, says 'we're not going to grow ...

Xbox boss Phil Spencer has left the door open for a possible Halo game to release on PlayStation 5, noting that there are now "red lines." ...

Microsoft Gaming boss confirms future plans for a handheld Xbox, but why wait years for hardware when the experience is ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.