Matthew McConaughey and Camila Alves McConaughey’s latest campaign is gold. For their Pantalones Organic Tequila ad released Tuesday, the couple recreated the movie poster from McConaughey’s beloved 2003 rom-com, “How to Lose a Guy in 10 Days.”

The ad is the latest in the couple's "official tequila of" campaign, which features the business owners in a variety of settings to promote their tequila brand, Pantalones, all pantless.

The McConaugheys released a new poster inspired by the classic romcom "How to Lose a Guy in 10 Days" to promote their tequila brand, Pantalones.