The ad is the latest in the couple's "official tequila of" campaign, which features the business owners in a variety of settings to promote their tequila brand, Pantalones, all pantless.

Matthew McConaughey and Camila Alves McConaughey’s latest campaign is gold. For their Pantalones Organic Tequila ad released Tuesday, the couple recreated the movie poster from McConaughey’s beloved 2003 rom-com,

Matthew McConaughey and his wife Camila Alves have recreated the poster for his 2003 rom-com How to Lose a Guy in 10 Days, for a new ad for their Pantalones Tequila brand.

The McConaugheys released a new poster inspired by the classic romcom "How to Lose a Guy in 10 Days" to promote their tequila brand, Pantalones.

McConaughey, who was featured in the magazine for her new platform Women of Today, wore a silk yellow gown reminiscent of Hudson's dress that she wore in the iconic 2003 film, which also starred McConaughey's husband, Matthew McConaughey.

Matthew McConaughey recreated the iconic ‘How to Lose a Guy in 10 Days’ poster — except he wasn’t wearing pants

In a new ad for Pantalones Tequila, Matthew McConaughey revives his "How to Lose a Guy in 10 Days" character alongside his wife, Camila Alves McConaughey. While McConaughey reprises his role as the early 2000s rom-com beau,

And other tequila brands dreamed that’d be Matthew McConaughey’s, that’d be Matthew McConaughey’s. And now there’s one created by the actor and his wife, Camila. But that’s not all the couple did. They made their latest line created by their company Pantalones Organic Tequila How to Lose a Guy in 10 Days,

Matthew McConaughey and wife Camila Alves put a naughty spin on the poster for his 2003 film How to Lose a Guy in 10 Days—taking on the Kate Hudson role—in a new ad for their Pantalones Tequila brand.